Heidi, or Snowgoose as she prefers to be called, is a digital business polymath. She currently holds the position of Manager in the Digital Transformation practice of Deloitte Consulting.
She studied Graphic Design and Multimedia and started her career as a designer in Standard Bank’s Web Channel. Her thirst for knowledge drove her to study further in the fields of User Experience Design, Web Project Management and Marketing & Communications Management. This experience helped her move into the Online Marketing space where she initiated and pioneered the bank’s Online Reputation Management programme.
A desire to get closer to the “business of business” drove a move to Quirk Agency in 2009, where she rose through the ranks from Account Manager to Business Director in the Jozi office in only 3 years. At Quirk she sat on the Jozi Executive Committee, worked with blue-chip clients, led the Client Service team and cemented her profile as a blogger and public speaker. She was promoted to Head of Search, Media and Social Media Marketing, but shortly after, fate took her to Cape Town, where she joined the tech startup accelerator; 42Engines, as the founder of an enterprise level tech startup, targeted at operations management in the marketing & communications agency sector.
Heidi is passionate about Digital. This passion drove her volunteer work as Chair of Umonya Girls, guest lecturer at AAA school of advertising and Google’s Digify programme, studying to be a Chartered Management Accountant and holding a seat on the Silicon Cape Exco.
Heidi defines herself as the consummate hustler. No challenge is too big, no task too small, as long as she’s learning, and part of a team trying to ‘make a dent in the universe’. A lover of business, marketing and gingers (yes, red-heads) she is gregarious, driven, curious… and maybe just a little bit crazy.