Heidi, or Snowgoose as she prefers to be called, is a digital business polymath. She currently holds the position of Managing Director of an enterprise level tech startup, targeted at operations management in the marketing & communications agency sector. Let us start at the beginning, though…
She studied Graphic Design and Multimedia and started her career as a designer in Standard Bank’s Web Channel. Her thirst for knowledge drove her to study further in the fields of User Experience Design, Web Project Management and Marketing & Communications Management. This experience helped her move into the Online Marketing space where she initiated and pioneered the bank’s Online Reputation Management programme.
A desire to get closer to the “business of business” drove a move to Quirk Agency in 2009, where she rose through the ranks from Account Manager to Business Director in the Jozi office in only 3 years. At Quirk she sat on the Jozi Executive Committee, worked with blue-chip clients, led the Client Service team and cemented her profile as a blogger and public speaker. She was promoted to Head of Search, Media and Social Media Marketing, but shortly after, fate took her to Cape Town, where she joined the tech startup accelerator; 42Engines, to start and run the Quirk Group’s fledgling Agency Management System; Dali.
In the last 3.5 years, Heidi has built & managed the team developing the software, and consulted to the Quirk Excos on the group’s efficiency in 5 locations, on 2 continents. All while managing her volunteer work as Chair of Umonya Girls, studying to be a Chartered Management Accountant and holding a seat on the Silicon Cape Exco.
Heidi defines herself as the consummate hustler. No challenge is too big, no task too small, as long as she’s learning, and part of a team trying to ‘make a dent in the universe’. A lover of business, marketing and gingers (yes, red-heads) she is gregarious, driven, curious… and maybe just a little bit crazy.